Residential Interior Design & Architecture COPYWRITING
Custom-tailored to fit YOUR business
You focus on designing.
I’ll handle the words.
Hi, I’m Heidi, a professional copywriter who knows your industry.
WELCOME
As a Residential Interior Designer, Interior Architect, or Architect, you know 2 things:
You’d rather be designing than writing
Since a picture is worth 1000 words, those few words you do need had better be good.
This is where I step in.
What you do is both ephemeral and practical; solid. You envision, create, and move the practical around to create an ephemeral effect, an atmosphere.
I do this with words.
You express through light, materials, color, texture, line, and all the elements of great design. The transitory nature of mood is captured in built form.
I (not AI) express built form in words.
You’re a creative.
You want to be designing. You have lighting plans, flooring options, and contractor’s schedules on your plate. (I know, I’ve been there.)
You don’t want to have to worry about grammar, SEO, spelling, and thesauruses. Right?
YOU…
dream of steady work with great clients who trust you.
know that your website is a powerful tool to showcase your work.
want a robust, authoritative, relatable web presence that attracts and converts future clients.
know that nurturing a fabulous, consistent, informative website is more effective than spending precious time trying to boost ‘likes’ on social media.
BUT PERHAPS YOU
don’t know what to write
don’t have the time or bandwidth for more to-dos
don’t like talking about yourself
find yourself procrastinating
know that us entrepreneurs can’t (and shouldn’t!) do everything by ourselves
This is where I step in.
I write authentic, persuasive, passionate words to attract your ideal clients. You get to recover your time and energy.
Custom-tailored to fit you.
Why work with me?
I’m Heidi Rhodes. As a former designer, I used to be in your shoes.
Now, as a copywriter, I collaborate with you…subtracting to-dos from your list and adding time and energy into your day…so YOU can focus on designing.
“Since working with Heidi our online presence has increased and our communications have become clearer.
Working with her is something I always look forward to.”
I understand the tools of your trade, workflow, and your competition. With over 20 years of design schooling and experience, I know your industry.
I listen to you deeply to write in your authentic voice. As a trained actress, my listening allows me to embody your voice and brand. It’s important for me to ‘get’ you and share that with your ideal clients.
With years of writing experience, I know storytelling. I can bring stories within your business to life.
You are the only one who designs the way that you do. I understand the creative process. I’m skilled at clarifying what is personal, unique, and dazzling in your design values and sensibilities and translating them into words.
You want to guide potential clients to say “yes”. I understand sales psychology and can encourage them to move past their objections and take action.
You lead your clients and contractors towards a singular shared objective. I do the same for you. My empathy hears your needs; my skills help get you to where you want to be.
When you’re too close to see the big picture, I mirror your business to you from a fresh perspective.
You want a strong clientele with continuous new leads. I’m dedicated to your end goal of bringing in more business for you, in the most effective, efficient way possible.
“Heidi writes in a way that is clear and compelling, in consideration of the customers’ experience.”
Your business
holds your unique vision and message, which I empower through words. My smart, sensitive copy inspires your ideal clients to take immediate action.
Bringing you:
Sales
Visibility
Respectful relationships
Happy customers eager to hire you again (Summer house? Yes!)
and RELIEF
When your potential clients…
Know who you are
See your work
Empathize with your values, and
Understand the breadth of what you can do…
…they feel reflected, excited, and relieved that they’re finally in the right hands.
They want the exclusive experience of working with you and will happily pay for it.
You and I know that what you do is deeply intimate. You gain knowledge of your client’s home life, their budget, their quirks.
You want to understand them as much as they want to understand you.
It’s important that you mesh well. And potentially become a trustworthy part of their life, long term, for when their family needs evolve.
I want your website and marketing materials to reflect you in the most genuine way, in order to capture your dream clientele.
Authentic writing from the heart is a valuable asset that lasts. And makes you stand out from the rest.
This is where I step in.
Here’s how the process goes.
When you and I begin together, we’ll develop a clear marketing plan to optimize your budget.
Through thoughtful use of SEO, you’ll become more visible to those in search of design work. (Organically climb the Google ranks!)
Compelling descriptions of your mission and values attract an audience that vibes with you and creates an emotional connection with them.
Insightful blog posts full of knowledge establish you as a trusted authority. (Biophilic design using sustainable hempcrete, anyone?) Great for audiences in their ideas & information-gathering stage or those with specific questions.
Engaging emails (that feel like they’re from an old friend) nourish those who want to hear from you.
Your readers will potentially increase those valuable word-of-mouth recommendations.
But here’s the thing.
Artists and designers need downtime to do their best work. You do. Without my thoughtful guidance and collaboration in this adventure, you’ll likely fall back into procrastination, overwork, and overwhelm.
We don’t want that.
Client’s Quotes
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Heidi does a beautiful job at listening for my voice and harmonizing with my need to say things a particular way. She works WITH me, to fulfill my voice. She has a sensitivity measured with straight talk about my strengths that are sometimes hard to see for myself. Heidi definitely aids in my "allowance" to confidently shine.
Melissa Kite, Melissa Kite Designs, Los Angeles
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With Heidi I feel like I got a new team member right away, someone who cares about me and the results as much as I do. She sees the details, from proofreading to wordsmithing to composition on the page while keeping in mind the bigger picture - in my case, getting new customers, sales, and staying on brand.
Virginia Berman, InventBoston.com, Boston
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Trying to portray what we do in the world of organ transplant and organ donation is not an easy task. From the moment we started to work together more than 10 years ago, Heidi was able to capture my voice and our message. Heidi gets what I'm trying to convey with ease and grace.
Ava Kaufman, AvasHeart.org, Los Angeles
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Heidi listened deeply and highlighted aspects of my creativity that I wouldn't have considered unique. She shared my abilities in a way that amplified them.
Kristen D., poet and composer, NYC
About Me
I’ve earned a BA in Psychology, a Certificate in Residential Interior Design from the Art Institute of Seattle, and a Master’s degree in Interior Architecture from the Rhode Island School of Design (RISD).
I have design experience from upscale boutique residential firms, a large healthcare firm, as a Kitchen Designer at IKEA, and as a Visual Merchandiser at Louis Vuitton and Saks Fifth Avenue.
I owned and operated a residential house painting company, authored the chapter on Sustainable Materials in a leading Interior Design Standards reference book, and have years of writing experience.
One of my favorite hobbies is performing as an actress and comedy improviser. This has trained me to make the most of your business stories.
European, Australasia, and Far East travel rounds out my life experience. Ask me about hiking in the Kashmiri mountains, finding water to shower in after a hurricane on Kauai, or feeding wild eels in New Zealand.
I love interior design, interior architecture, and architecture, and I love writing about them. And I adore working with clients whose passion for providing professional, genuine, and lovely services meets my own.
Knowing I’ve helped voice your creative and business soul makes me happy!
WEBSITE PAGES
Like a good blueprint, your website serves as a map of your business.
It’s your audience’s first look at who you are and what you do.
I infuse your site with your aesthetic, personality, and artistic mission.
Each page is thoughtfully structured to guide and entice the reader into taking action.
I layer great photos with persuasive, heartfelt copy to frame you - and your artistic point of view - as their perfect solution.
Designed to coax, compel, and convert, your pages will be powerful enough to keep them digging for more.
$400 per page for up to 1000 SEO-optimized words
BLOGS
Informative, well-written, and unique blogs establish you as a trusted authority.
They allow those still in info-gathering mode to find your content valuable and inspiring.
They also re-engage clients, delight readers, and convert with calls to action.
Blogs support a steady climb in Google ranking over time by dropping the right visitors off at your website door.
The gift that keeps on giving.
$300 per blog for up to 1200 SEO-optimized words
CASE STUDIES
Your best sales tool is a happy customer. Let their experiences with you sell you to future clients via descriptions of your process in detailed case studies.
By showcasing your problem-solving skills, they’ll understand what you can do for their design problems.
Case studies are the freshest unique-to-you content.
For use in blogs, emails, newsletters, and social media. Your marketing team will love you for them.
$250 for up to 500 SEO-optimized words
BESPOKE BUNDLE
Need a type of copy not shown here? Or want a bunch of this & a taste of that? Or not sure what you need? Let’s brainstorm!
Price depends on scope of work.
EMAILS
They’re still a thing. HubSpot says email ROI is “an impressive $36 for every $1 spent.”
Emails keep your readers informed, amused, engaged, and reminded of you.
I craft emails that tell stories, build relationships, promote sales, and showcase your thought leadership.
Includes subject line A/B testing.
$140 per email for up to 500 words
SERVICES & RATES
PRODUCT DESCRIPTIONS
Intriguing product descriptions highlight the benefits of your offerings for potential clients.
This evocative and exciting copy lets them feel the value your products would bring to their lives.
Price depends on scope of work. Let’s chat!
